London’s famous luxury store, Harrods, now has a Men’s Shoes Department exhibiting a spirited personality, courtesy David Collins Studio.
No stranger to luxury interiors, the Studio continually curates’ spaces that stand out for their elegance, stunning colours, bespoke accents, and conscientious details. Their collaboration with Harrods goes back several years, each endeavour narrating a story of timeless grandeur, in keeping with the 171-year brand.
The new 16,000 sq. ft. department collates all men’s footwear into three individual rooms (Classic, Sneakers & Superbrands) and a central, multi-branded space. Signature shades of red, green, and blue enliven the three rooms with subtle differences in the shelving, lighting and finishes setting them apart. The Classic room also hides a secret VIP room within. Lending visual clarity and unifying the three rooms into one identifiable department, the central space establishes continuity with the rest of the floor. It pursues the same design language as the menswear section, referencing mid-century details, monochromatic finishes, geometric patterns, and a palette of rich materials.
The grandeur of the space comes forth through finishes, furnishings, and carefully designed lighting, skillfully presenting the shoe as the true protagonist.
In this central area, displays structure the space, with products lining up the periphery and on smaller consoles. Circulation patterns, delineated by chequerboard marble walkways and square junctions map a geometrical, yet meandering trail. Adding excitement here are 24 lacquer boxes, set in a grid, poised at different angles against an LED screen. Serving as a dynamic backdrop for all kinds of visual media, the screen concocts personalised pop-up spaces for each host band.
The grandeur of the space comes forth through finishes, furnishings, and carefully designed lighting, skillfully presenting the shoe as the true protagonist. Soft carpets, mirror-clad columns, and plush seating up the luxe quotient, compounding the contemporary narrative. Lacquered surfaces, woven mesh wall backings, black marble framing, walnut shelves and palm wood finishes bring in an array of textures.
The studio collaborates with Lighting Design International to create a persuasive shopping experience, and illustrator Sam Woods, whose sketches of traditional British shoe styles line the store’s walls.
Design Firm: David Collins Studio
Principal Designer/Architect: David Collins Studio
Built-up Area: 16,000 sq. ft. Men’s Shoes department
Photography credits: Chaz Snell and Andrew Beasley