Mapping conceptual art to reality!

Renowned for creating unique story-telling spatial experiences, designer Horace Pan crafts a bookstore lacing the design with a thematic, and the ancient and metaphoric wisdom associated with reading... “Reading Mi” is a cultural concept bookstore located in the open atrium space of a shopping mall. Its brand name '覔' is an ancient font, which means to explore and seek. Drawing from the ruffles that arise from the gesture of flipping the pages of a book, the designer ingeniously translates the action into the design vocabulary of the store, shaping a unique customer experience. Warm background tones and different spatial functions […]