Rodríguez y Carlos Huecas; courtesy Masquespacio
thoughtful design with innovative functionality, KesSalao, a new eatery in Bonn,
adds a fresh appeal to the historic German city’s dining scene.
is a play of words in two languages – “Kes” in German and “Salao” in Spanish;
translated, read as ‘cool and amusing boy’. More relevant is the symbol that
accompanies it. Since KesSalao serves Mediterranean cuisine, the logo, inspired
by olive oil – a basic ingredient in this cuisine – is a drop that interprets
the oil’s goodness.
Spanish creative consultancy Masquespacio has worked on the brand image and
interior design, conceptualizing elements right down to the restaurant’s name.
palette of bright colours define a youthful feel. Red comes together with
marine blue and yellow – the latter two referencing the Mediterranean Sea. The
use of purple has been sought to work in tandem with red to liven up the space.
veneer on the walls and pinewood furniture enhance a natural appeal. A brown
grassy fibre, raffia, spotted on seats and wall-hung planters is yet another
reference to the Mediterranean region. Brightly coloured gratings serve a decorative and functional purpose. Besides storing magazines, menu cards and raffia plant pots, they also act as tables in the storefront.
40 sq m, the eatery isn’t very spacious, which is why KesSalao operates as a takeaway
at noon and turns into a snack bar by night. Constructive details like folding
tables adapt to optimum space utility in tandem with time of day and function.
Adding to the thoughtful use of space are bar stools, upholstered with
adjustable raffia, to accommodate diners’ handbags and jackets.
has effectively communicated the brand’s true offerings using innovative design
and a functional approach.